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Trends-Tendances : Trosort is Revolutionizing Second-Hand Sorting Centers

Matteo Verhaegen, Digital Marketeer for Trosort, communicating AI-driven solutions for textile sorting centers in response to new EU waste directives.

Matteo Verhaegen

Digital Marketing

Matteo Verhaegen

Digital Marketing

Matteo Verhaegen, Digital Marketeer for Trosort, communicating AI-driven solutions for textile sorting centers in response to new EU waste directives.
Trosort founders Achille Mathot and Matthieu Brabant with the industrial-scale Sort Mate system, developed in collaboration with automation experts ICA as featured in Trends-Tendances.

"What differentiates us is our ability to sort for reuse, repair, and recycling in a single step. Most competitors focus only on recycling; we unlock the value in every garment." — Achille Mathot, Co-founder & CEO

Key Takeaways from the Trends Feature

In a deep-dive by Caroline Lallemand, Trends-Tendances highlights how Trosort is turning a market under pressure into a streamlined digital ecosystem. With EU directives now banning textile waste, our technology arrived at the perfect moment to support overwhelmed sorting centers.

New insights highlighted in this feature:

  • From SortMate to Scale: Evolution from a "garage rack" to a sophisticated industrial system developed in collaboration with automation experts (ICA).

  • Equipment as a Service (EaaS): We don't just sell machines; we partner with centers via a monthly subscription that includes all software updates and maintenance.

  • Empowering People: By simplifying the complex decision-making process, our AI allows a wider range of workers (including those in social reintegration programs) to operate the lines.

  • The Hidden Data Asset: Beyond sorting, our system generates precise reports on brand durability and environmental impact—data that is now highly sought after by European regulators and eco-organizations.

  • Boosting E-commerce: Our technology allowed Kringwinkel Antwerp to launch its e-shop by automatically generating the photos and descriptions needed for online sales.

Read the full article from Caroline Lallemand here.